Interestingly, where Raïs says hybrid shooting has made her photography more "cinematic", Joachim says he loves the photographic look his videos can achieve with the Canon hybrid lenses at wide apertures. "In video," he observes, "I tended not to go wider than f/2 because with motion I generally don't really trust that the focus will stay where I want it to be." With the narrower depth of field at wider apertures, moving subjects can all too easily slip out of the plane of focus. "Definitely with modern styles of shooting with fast camera movements, it's always very difficult. But I like that photographic look you can get with an f/1.4, and with the RF 50mm F1.4L VCM lens I found myself going towards the f/1.4 a lot more, to get a nice smooth background." This becomes feasible, he explains, because he can trust his camera with this lens to reliably track his subject and keep it in focus. "In video you always have the motion giving that extra separation of your subject from the background, but when you open up to f/1.4 you get that photographic separation without the movement."
Speaking of modern styles of shooting, both Joachim and Raïs emphasise the versatility of the Canon hybrid lenses for polished, smooth video as well as today's fashionable rough-cut look. "For social media we definitely focus on the more 'hip' edits," Joachim says, "but for clients it's generally slower, steadier, more polished. The flexibility is beautiful, but it depends on the client. If it's more than the extras we always add, then we discuss really clearly what style they're looking for."
Raïs adds that in most weddings, they will deliver a clip shot in a fashionably shaky, run-and-gun style, because this captures the genuine emotion of the occasion. "So much of your shot happens before you shoot it. It's the interaction that you have with the couple and that the couple have with each other. If they're really at ease and really themselves, you feel that in a photo – and you feel it even more in video. I always say to my couples, 'I will make you laugh'. I make it exciting and we run around and they generally have so much fun, and it shows. Those are the clips that we really like to include, and they love it. But we also always give some really polished clips, like some slow-mo. Usually they get one of each, because then it's super-pro and super 'fun in the moment'."